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Smart Marketing Drives Buying Decisions
In order to increase your sales and profits, your marketing communications need to do more than push out product and company information. Marketing needs to do everything that will move your customer...
View ArticleThe first thing that marketing should provide for your business
Of all the things that marketing communications can bring your business, what is the first and most valuable? What is the low-hanging fruit that is often ignored when big, new marketing initiatives are...
View ArticleMarketing Challenges are Universal
When I travel and meet business people in different countries, I see the same fundamental marketing challenges. I see that universal truths of human nature and business transcend borders, culture,...
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